Nowadays, email marketing is one of the most common ways of marketing for your brand. But it can be hard to target your customers through email. At Central Park, we like to spice this process up.

For example, have you ever been browsing on a website, and you see some field where you are asked to submit your name and email to get a free promotion or eBook? That is the front part of email marketing.

Aside from this traditional fashion, we have found large success in reactivation campaigns. With reactivation campaigns, we reach out to customers who have not interacted with a company for a period of time. The goal of a reactivation campaign is to encourage customers to come back and engage with the company again.